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How does a politician – assassinated more than 50 years ago – gradually become a public figure? An extremely vibrant image which shows up where you least expect it. It served as figurehead for the Arab Spring revolutions, from Rabat to Sanaa, whereas we had thought it had been relegated to t-shirts and cigarette lighters. Why has this image become so universal that we are no longer surprised to find it in drawings, graffiti, tattoos and prints on all types of media in all sorts of contexts the world over? How can this image be used to advertise luxury automobiles and also be brandished angrily by indignant agitators? What is the formula that made this figure go viral? This documentary is a journey to investigate and decode a piece of iconography.
The Argentine, begins as Che and a band of Cuban exiles (led by Fidel Castro) reach the Cuban shore from Mexico in 1956. Within two years, they mobilized popular support and an army and toppled the U.S.-friendly regime of dictator Fulgencio Batista.
Che: Rise and Fall, was entirely shot in Cuba at the time the remains of the legendary warrior were being airlifted from Bolivia to his final resting place in Santa Clara. The documentary brings out, for the first time, the voice of his brothers in arms in Sierra Maestra, Congo and Bolivia. But above all, that of Alberto Granados with whom the young CHE Guevara rode on a motorcycle out of Argentina on a trip that will end, tragically, sixteen years later in the jungles of Bolivia.
